Photoessay – The Power of Signs

Signs are part of everyday life, yet we often ignore them because we are so programmed to already acknowledge and process their intent e.g. road signs.  But signs are really powerful and I wanted to take a few minutes to really explore some of the unique ones I’ve seen over time.  For some reason I really love to take photos of signs.  I’m not sure exactly why, but the logos, fonts, era, typeset and unique design often draw my attention.  A faded out mural on the side of a brick building in a deserted downtown is just as powerful to me as a road closure due to some catastrophic event.  Either way our lives are directed daily by signs whether you consciously realize it or not.  For example when you see this…

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Normal USA Stop Sign

…your brain automatically knows to press the brake pedal (at least we hope it does). But why??  Is this just a sign that we subconsciously adhere to no matter whether we are half asleep or wide awake?  I think the answer is yes.  There are so many signs that are repetitive in our society that are brains are programmed to respond immediately.  Yet when we move around and travel to other places, it takes more time to process like if we are hungry:

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Coles’s famous sandwich shop in downtown Los Angeles

Sometimes the sign just gives our stomach an instinct that we want it i.e. McDonald’s since it is inherent in our childhood.  No matter the sign let’s just face the fact that there are some pretty cool vintage, modern and just plain old standard ways of grabbing our attention whether we know it or not.

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Gas station sign at my dad’s
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Vancouver Restaurant
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Vancouver Market
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Oyster sign in Vancouver
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Famous sandwich shop in Bishop, CA
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One of the oldest restaurants in Barcelona, Spain
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Solvang, CA
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Bar in Atwater Village, CA
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Great brunch place in Atwater Village, CA
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Oklahoma City, OK
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Death Valley Ntl Park
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Solvang mission & cemetery
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Vancouver Restaurant
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Famous Ice Cream Parlour Okc, OK
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Venice Beach, CA
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Vancouver, Canada
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Wine shop on Granville Island, Vancouver
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Venice Beach, CA coffee shop
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Old Restaurant on Route 66 in Arcadia, OK
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